Impact of Online Service Convenience on Adoption of Electronic Information Resources
نویسندگان
1 Assistant Prof., National Institute of Technology, Hamirpur, Himachal Pradesh, India
2 Assistant Prof., Symbiosis Institute of International Business (SIIB), Pune, Symbiosis International (Deemed University) (SIU), Pune, Maharashtra, India.
3 Associate Prof., Symbiosis Institute of Business Management (SIBM), Pune, Symbiosis International (Deemed University) (SIU), Pune, Maharashtra, India.
4 Professor, International Management Institute, New Delhi, India.
doi
10.22034/ijism.2023.1977863.0چکیده
The present study elaborated on the impact of online service convenience on the adoption intention and adoption of electronic information resources. Factors of service convenience have been identified as access convenience, search convenience, evaluation convenience, transaction convenience, and possession/ post-possession convenience. Data were collected from 205 Ph.D. scholars and faculty members from Central Government Institutes in Northern India. The received responses have been analyzed and presented with the help of PLS-SEM using ADANCO 2.2 software. The present study's findings suggested a significant impact of access, search, transaction, and possession/ post-possession convenience. However, evaluation convenience has been found insignificant in arousing adoption intention for electronic information resources. The uniqueness of the present study lies in elaborating on the unexplored area of online service convenience concerning electronic information resources.
