Strategic Guidelines for the Improvement of Logistic Activities of Trade Enterprises
نویسندگان
1 Professor, Dean of International Economic Relations Faculty, Simon Kuznets Kharkiv National University of Economic, Kharkiv, Ukraine.
2 Associate Professor, Head of International Economics and Management of Foreign Economic Activity Department, Simon Kuznets Kharkiv National University of Economic, Kharkiv, Ukraine.
3 Postraduate Student, Department of International Economics and Management of Foreign Economic Activity, Simon Kuznets Kharkiv National University of Economic, Kharkiv, Ukraine.
4 Professor, Head of Marketing and Commercial Activities Department, Kharkiv State University of Food Technology and Trade, Kharkiv, Ukraine.
doi
10.22059/jitm.2020.76295چکیده
Logistics has long been recognized as the main effective tool for generating competitive advantages in trading enterprises, and therefore there is an acute problem in finding strategic guidelines for improving logistics activities through the lens of organizational and economic support of logistic activity of a trading enterprise. The article compares the main reference models for the analysis of logistics activities and found the most appropriate for use - SCOR model, which identified the main indicators for evaluating the performance of logistics activities. An algorithm for determining the level of efficiency and performance of logistic activity have been constructed. According to the results of the study, the level of organizational and economic support, perormance and efficiency of logistic activity of trade enterprises of Ukraine of the sample population have been determined.
