فهرست نشریات علمی دسترسی آزاد ایران

User experience research always leads to understanding the real needs of customers. The present research is a systematic review study that employs the PRISMA method to examine and analyze Persian articles published in the field of product user experience. The PRISMA method was used for this research. The primary criterion for selecting articles was their focus on the desirable user experience for utilizing a product. Out of 160 published articles in Persian-language databases, journals, and various conferences in the field of product user experience, 126 articles were ultimately selected for analysis in this research. The findings revealed that out of 126 researchers, 87 were male (69%) and 39 were female (31%), indicating that male authors contributed approximately twice as much as female authors. Journals such as `` Journal of Fine Arts: Visual Arts'' with 23 articles, ``Quarterly Journal of Brand Management Quarterly" with 19, and ``Dastavard Journal" with 11 articles ranked first to third in publishing articles on product user experience. The research also showed that the use of qualitative research methods in the studies was significantly less compared to quantitative methods. Only a few articles utilized phenomenological, ethnographic, and grounded theory approaches. A wide range of topics emerged in the research, including product design based on visual and practical features, exploring the relationship between user emotions and product features, the impact of human emotions in the design process, user and product understanding, user-centered design, user enthusiasm in product purchasing, the influence of commitment on brand name and its connection with the product's mental engagement, providing patterns of user behavior towards products, effective brand management with cognitive and personal structures of users, and improving product marketing and sales. The findings also indicated that the majority of published articles were research-based (109 sources, 87%), with the fewest articles being conference papers (8 articles, 6%). Keywords such as design, product, user, and emotion were the most frequently used in the 126 reviewed articles. The results of this study provide suitable solutions and guidelines for informing product designers to design products that align with users' needs, interests, and preferences.