Providing a model for strategic foresight in Iran’s private banking industry
نویسندگان
1 Business-Marketing Management Department, Qeshm Branch, Islamic Azad University, Iran
2 Department of Accounting and Finance, Faculty of Humanities, Bandar Abbas Branch, Islamic Azad University, Bandar Abbas, Iran
3 Business-Marketing Management Department, Qeshm Branch, Islamic Azad University, Iran
4 Department of Management, Faculty of Humanities, Bandar Abbas Branch, Islamic Azad University, Bandar Abbas, Iran
5 Department of Management and Accounting, Faculty of Business Management, University of Hormozgan, Iran
doi
10.22075/ijnaa.2023.31334.4620چکیده
The banking industry is essential in any country and is responsible for financing micro and macro projects. The management of banks in this industry has changed, and new methods are used. Banks’ view of customers has also changed, and paying attention to strategic foresight plays a vital role in the success of the banking system. Therefore, this study aimed to provide a model for strategic foresight in the private banking industry of the country. The participants were selected from university professors, officials, and policymakers of the banking system in the country, and 17 people were chosen as samples. The qualitative data analysis method was Grounded theory, which was implemented in three stages: open coding, central coding, and selective coding. Finally, 56 repetitive codes were identified, and then in the axial coding stage, 20 concepts emerged, which were placed in six sections (categories), and the research paradigm model was presented. Then, the Delphi method was used for validation, which showed that the identified criteria of the model were valid.
