فهرست نشریات علمی دسترسی آزاد ایران

The digital society has developed in recent years drastically as artificial intelligence has taken on a greater role. Plural companies have begun to see the potential of applying artificial intelligence in digital marketing purposes with customers. Despite the benefits of artificial intelligence, there are concerns many people that human interaction decreases. One reduction of human interaction can in turn complicate the creation of trusting customer relationships about artificial intelligence gets an advantage. This thesis obtains a qualitative research method and the empirical material was gathered through semi-structured interviews with seven respondents.