Proposing a Model to Evaluate Communication Technologies in Mobile Communication Industry
نویسندگان
1 Ph.D. Student in Marketing Management, University of Grenoble, France
2 Ph.D. Student in Operation Research, University of Tehran, Tehran, Iran
3 M.Sc. Student in Industrial Management, Islamic Azad University, South Tehran Branch. Tehran, Iran
4 Assistant Prof. in Islamic Azad University of Iran, South Tehran Branch, Iran
doi
10.22059/jitm.2013.36053چکیده
In recent decades, since increasing the competition betweenorganizations for developing products and services, creating anddeveloping modern technologies has been strongly growing. In suchcircumstances, the main challenge of organizations is development oracquisition of the right technology in respect of the organizational goals.Thus, this study intends to present a scale for evaluating communicationtechnologies in mobile communication industry which is provided by amixed research. The initial model is attained through a comprehensivetechnology literature review and some semi-structured interviews withtechnology top managers. Then, using exploratory factor analysis andconfirmatory factor analysis, validity of the proposed model and scale isassessed. Findings show that the communication technologies evaluationhave correlations with technical capability, technology knowledge,market, strategic and financial criteria and the technology knowledge isthe most important dimension and followed by strategic criteria andmarket.
