Image Policy and Foreign Policy-Making: A Narrative Analysis of Iran's Representation in Online Media in Egypt and Algeria (2020–2025)
نویسندگان
1 Associate Professor, Department of Political Science, Faculty of Humanities, Tarbiat Modares University, Tehran, Iran
2 Ph.D student of Political Studies of Islamic Revolution, Faculty of Governance, Shahed University, Tehran, Iran
3 Professor, Department of Political Science & Islamic Revolution studies, Faculty of Governance, Shahed University, Tehran, Iran.
doi
10.22034/irfa.2025.498832.1273چکیده
The North African region occupies a strategically significant position in Iran's foreign policy, owing to its predominantly Muslim demographics and enduring historical–cultural ties with West Asia. Within this context, Egypt and Algeria stand out as influential media hubs shaping public discourse across both the Arab world and the African continent. This study explores how Iran is narratively represented in leading Egyptian and Algerian online newspapers—al-Ahram and al-Youm in Egypt, and Echorouk and Annahar in Algeria—between 2020 and 2025. The main research question is: How do narrative constructions of Iran in Egyptian and Algerian digital media shape the country's regional image and the broader perception of its political and cultural role in North Africa? Drawing on qualitative narrative analysis, the research identifies recurring storylines, interpretive frames, and moral evaluations embedded in media portrayals of Iran. The findings indicate that Iran's image across both Egyptian and Algerian media remains predominantly negative, often framed through themes of sectarian tension, ideological rivalry, and regional intervention. However, Algerian coverage presents a somewhat more nuanced and pragmatic tone, occasionally depicting Iran as an autonomous geopolitical actor resisting Western dominance. The study concludes that Iran's current mediated image limits its ability to gain meaningful attention or credibility among African public audiences. The persistence of fragmented and often unfavorable narratives has restricted the resonance of Iran's cultural and political messaging. To address this gap, Iran must adopt a more coherent, transparent, and context-sensitive communication strategy aimed at rebuilding trust and improving its visibility within African public spheres. Such efforts are essential if Iran seeks to transform symbolic recognition into sustainable regional engagement.