A Taxonomy of Digital Business Models with a Focus on Qur’anic Promotion Entrepreneurship

نویسندگان
شمس آزاده ID 1
ول ی عب اسعلی ID 2

1 دانشگاه تهران

2

doi
10.37264/JIQS.V4I1.9
چکیده

With the expansion of digital technologies and the increasing use of intelligent platforms and applications, a new space has emerged for promoting Qur’anic concepts. In this context, Qur’anic digital businesses can simultaneously pursue cultural, social, and economic objectives. The present study aims to develop a taxonomy of digital business models focusing on the promotion of the Qur’an with a global and intergenerational perspective. To this end, successful local examples such as Habl al-Matin and Tanin Vahy , as well as international applications available on Google Play and the App Store, including Quran Companion, Muslim Pro, Ayat, and Learn Quran Tajwid , were analyzed. This analysis was conducted based on business model dimensions, including value proposition, target customer, sales channel, and value capture. Subsequently, a conceptual framework comprising several main categories of these models is proposed. This taxonomy can serve as a foundation for the design, evaluation, and targeted support of Qur’anic digital businesses (QDB) with a social orientation, benefiting researchers, cultural policymakers, and religious entrepreneurs.

کلیدواژه‌ها
Scholarly sources: To extract initial business model patterns and theoretical frameworks., Industry and consulting reports: To gain practical insights, understand market trends, and identify business-oriented challenges., Primary sources (websites, official presentations, AI search engines, executive interviews, and specialized podcasts): To obtain direct, up-to-date, and first-hand information from the companies themselves., Qur’anic core: The business had to be fundamentally and centrally based on the Qur’an, leveraging various technologies, including content dissemination and publishing, lifestyle services, interoperability, usage analytics, AI, and machine learning (e.g., natural language processing, computer vision, and predictive models), rather than merely using them as auxiliary tools., Data accessibility: Sufficient and reliable information about various components of the business model had to be available (e.g., via reports, case studies, founder interviews, or company websites)., Identifiability and innovation: The company or service had to be recognizable and represent a clear innovation in Qur’anic business model practices., Minimum number of installations: The selected application was required to have a minimum of 500, 000 installations across all local and international mobile platforms., Development cases: Including 20 cases, which were used for the initial construction, refinement, and enrichment of the taxonomy., Evaluation cases: Including 10 cases, which were not utilized in the development process and were solely reserved for the final validation of the classification., Target Customer: older end-users, adult end-users, child end-users, Qur’anic institutions, Qur’an education centers, etc., Value Proposition: automation, predictive insights, for example, the recommendation of reciting Surah al-Jumuʿah and al-Munāfiqūn on Fridays, and personalized user experience., Value Capture: Revenue mechanisms (subscription-based models [SaaS], pay-per-transaction, success fees in competitions, etc.)., Empirical validation: Application of the framework to six new Category B case studies in order to assess its descriptive accuracy and explanatory power., Theoretical validation: Evaluation of completeness, robustness, and comprehensibility through structured focus group discussions with academic experts and industry practitioners., RIS, EndNote, Mendeley, BibTeX, APA, MLA, HARVARD, CHICAGO, VANCOUVER