Exploring the Impact of Implementing Gamification on the Work engagement of Accountants
نویسندگان
1 Department of Accounting, Gorgan Branch, Islamic Azad University, Gorgan,Iran
2 Department of Accounting, Gorgan Branch, Islamic Azad University, Gorgan,Iran
3 Department of Accounting, Gorgan Branch, Islamic Azad University, Gorgan,Iran
4 Department of Accounting, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul,Iran
doi
10.30495/ijfma.2024.77754.2140چکیده
AbstractWork engagement issues heavily influence the self-esteem of the middle-class workforce, rendering process gamification an effective approach to motivating employees through both financial and non-financial rewards. In this regard, the current research examines the effect of gamification approaches on various dimensions of work engagement. This study is applied in nature and was conducted quantitatively. To assess the effectiveness of the gamification model on work engagement for accountants, a semi-experimental method implemented in a three-stage, two-group design (one group as a work engagement training group and one as a control group) to test the validity of gamification’s impact on dependent research variables. Our results suggested a significant difference in the work engagement group between the average scores of the pre-test and the stages of the post-test and follow-up (P < 0.05). Comparing the average work engagement score at the three stages, we observed that the average scores have significantly decreased in the post-test and follow-up stages compared to the pre-test stage (P < 0.05). The difference between the scores of the post-test stage and the follow-up stage score was not significant (P < 0.05), indicating the stability of the intervention effect over time. Based on the results presented, gamification has significantly improved work engagement for accountants in this pilot study.