Risk-Taking and Optimism of Investors: investigation and analysis of the dimensions of the neurofinancial model based on the measurement of hormones with a scientometric approach
نویسندگان
1 Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.
2 Department of Accounting, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran
3 Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.
4 Department of Accounting, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
doi
10.30495/ijfma.2024.77926.2175چکیده
Since traders' decisions are influenced by various factors, the purpose of this research is to investigate the behavior of investors based on the analysis and measurement of hormones with a scientometric approach.This research was done in two stages. In the first step, using the scientometric method, general information and experimental backgrounds of neurofinance were collected. Then the researcher measured the effect of Testosterone, T4 and TSH hormones on investors' behavior through blood tests. In the first step, the data of 47 articles downloaded from the Scopus database in Vosviewer software was analyzed to draw bibliographic maps related to them. A map of key words, authors and countries that have done the most studies were identified and presented. The annual review of articles showed that neurofinance is an emerging field in scientific research. The first work indexed in Scopus goes back to 2006. The most frequent word is "risk aversion" which has established the most connection with the words "profitability and economy". The results showed that 18 countries collaborated in writing at least 5 articles and received at least 10 citations for their articles. Hormones analysis, in the second step, is based on Data were collected through questionnaires and clinical tests and analyzed using the structural equation method.The sample includes 77 known investors. Data were analyzed with smart pls software. The results show that Testosterone is the only hormone that has a direct and significant effect on risk-taking. And TSH and T4 hormones have the opposite effect on risk taking.
