The impact of organizational learning on sustainable competitive advantage about the mediating role of cultural intelligence and artificial intelligence adoption
نویسندگان
1 Department of Management, Jouibar Branch, Islamic Azad University, Jouybar, Iran
doi
چکیده
In today's competitive banking sector, artificial intelligence (AI) and cultural intelligence (CQ) play crucial roles in enhancing organizational learning and achieving sustainable competitive advantage (SCA). This study investigates the impact of organizational learning on SCA, considering the mediating roles of AI adoption and CQ in Mehr Iran Banks, Sari. This applied, analytical-survey research employs structural equation modeling (SEM) using SPSS 25 and Smart PLS. Using simple random sampling, 169 employees were selected from a population of 300. Data were collected via four structured questionnaires through library and field studies. Findings confirm that organizational learning significantly enhances SCA, with AI adoption and CQ acting as mediators. Moreover, AI and CQ improve decision-making speed and service quality, enabling banks to adapt to dynamic market conditions.
