فهرست نشریات علمی دسترسی آزاد ایران

As digital consumers grow increasingly skeptical of traditional marketing practices, blockchain technology offers new pathways for rebuilding trust, transparency, and value in customer engagement. This study explores how decentralized features such as tokenization, smart contracts, and user-controlled data sharing can reshape key engagement dimensions including satisfaction, loyalty, participation, and perceived value. Through a multi-case analysis of Brave, Lolli, and BitRewards, the research identifies both shared design patterns and implementation-specific trade-offs. The findings suggest that blockchain enhances engagement most effectively when technical complexity is abstracted into intuitive user experiences and when value exchange is transparent, automated, and consensual. A conceptual framework is proposed to guide the strategic design of blockchain-enabled engagement systems. The study contributes to emerging discussions on Web3 marketing by offering both theoretical insights and practical implications for building participatory, ethical, and future-ready digital ecosystems.