A Meta-synthesis Model of Co-Creation of Value in New Technology-Based Startups
نویسندگان
1 Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran.
2 Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran.
3 Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran
4 Department of Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.
doi
چکیده
This study explores the co-creation of value in technology startups, emphasizing the role of customer engagement in identifying needs from the outset. The research follows a qualitative approach, employing meta-synthesis to analyze 48 selected studies from a review of 200 scientific articles. Additionally, the Shannon entropy method ranks the identified sub-categories. Key categories for value co-creation include product/service indicators, interactions, organization, customers/target market, and development actions, with 22 sub-indicators. The most influential factors are human resources and training, organizational structure, marketing and sales, product/service type, innovation and quality improvement, and customer relationships. Findings highlight that collaboration, knowledge sharing, and stakeholder engagement enhance value creation. These elements drive efficiency, innovation, and sustainable growth. Furthermore, strong networks with customers, partners, and institutions contribute to increased value for startups, emphasizing the importance of interactive relationships in developing high-quality, customer-centric offerings.
