فهرست نشریات علمی دسترسی آزاد ایران

AbstractMany building facades in urban environments lack desirable visual quality, which can negatively impact sustainable urban development. Therefore, identifying and incorporating citizens' visual preferences into facade design can be an effective step toward improving visual quality and urban sustainability. This study aims to enhance the visual quality of building facades to achieve sustainable urban development from the perspective of citizens' visual preferences. This research is applied in nature due to its objective and employs a descriptive-survey method for data collection. Initially, a theoretical foundation was examined using a qualitative, content analysis-based approach. In the following step, quantitative data and statistical information were extracted, compared, and analyzed in charts and tables. The statistical population of this study includes citizens from districts 1, 6, and 12 of Tehran metropolis, with a non-probabilistic, quota sampling method applied. Data were analyzed using MAXQDA and SMART PLS software. The research results are presented as a localized model of elements and components to enhance the visual quality of building facades for sustainable urban development. This model demonstrated suitable validity, reliability, and fit within the studied community. The findings support the theory that enhancing the visual quality of building facades and considering citizens' visual preferences can lead to sustainable urban development, which not only enhances the aesthetic appeal of the living environment but also strengthens the sense of belonging and social satisfaction.