A Business Model for Electronic Banking to Facilitate Mutual Collaboration with Financial Startups
نویسندگان
1 PhD student, Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran.
2 Associate Professor, Faculty of Computer Engineering, Najafabad Branch, Islamic Azad University, Najafabad, Iran.
3 Assistant professor, Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran.
doi
چکیده
With the advancement of technology and rapid changes in the financial industry, electronic banking has emerged as an innovative solution for providing financial services and facilitating financial interactions. This research examines and presents a business model for electronic banking aimed at improving mutual collaboration with financial startups. Accordingly, this study utilized content analysis, interviews, and grounded theory methods for data collection and information gathering. In this phase, after four rounds of refinement, out of 79 studies, 64 were eliminated, and 15 research papers were selected for data analysis. Following the review of the theoretical and empirical content, the coding of interviews was conducted at three levels: open, axial, and selective coding. During the open coding phase, approximately 266 concepts were identified as initial concepts from the interview texts, which were categorized into 63 subcategories and 6 main categories. Based on the results, the proposed business model includes key elements such as value proposition, cost structure, revenue sources, and distribution channels. This model helps banks leverage the innovations of startups to provide better services to customers, while startups can also benefit from the existing infrastructure of banks. Ultimately, the findings of this research can contribute to enhancing inter-organizational collaboration and increasing competitiveness in the financial market.
