Designing a digital transformation model with an industrial development approach
نویسندگان
1 PhD student, Department of Industrial Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
2 Assistant professor, Department of Industrial Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
3 Assistant professor, Department of Industrial Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
4 Associate Professor of Computer Science and Information Technology, Faculty Member, Iranian Informatics Development University,Tehran,Iran
doi
چکیده
Digital transformation is a key driver of growth and success in today’s competitive environment. This applied research follows a mixed-methods approach (qualitative-quantitative). In the qualitative phase, semi-structured interviews with experts were conducted, and data was coded using Max QDA, leading to the development of an initial model based on Strauss and Corbin’s framework. In the quantitative phase, the model’s relationships were evaluated using ISM methodology and analyzed with PLS software. The proposed model has five primary dimensions: human capital management, digital strategy development, sales and marketing, innovative production, and service development. These dimensions are linked to contextual elements such as regulations, culture, organizational structure, and value creation. The findings highlight that digital transformation, supported by advanced technologies, enhances output growth, productivity, cost reduction, and product quality in traditional industries, ensuring industrial development and sustainability.
