فهرست نشریات علمی دسترسی آزاد ایران

Examining the countries' financial systems shows that this field has also been affected by technological developments and has benefited from its advantages and benefits to overcome challenges and create opportunities. Therefore, technology development in the banking sector has meaningful implicit concepts in bank marketing, especially in digital banking, because it affects the standard level of customers. This research aims to design a model for evaluating the effectiveness of the digital transformation of the banking system. Based on the purpose, this research is of developmental and evaluation type, and in terms of method, it is considered descriptive research of mathematical modeling type. In this research, in the quantitative part, two categories of statistical techniques are used using SPSS software. Also, in the second part of the research, content analysis was used to identify the model, dimensions, main categories, and subcategories. In the final part, it was used to analyze the banking system to establish digital transformation based on system dynamics and fuzzy network data coverage analysis method. The research findings showed that identifying and analyzing the practical components in the digital transformation of the banking system is essential for designing a model to evaluate the effectiveness of these transformations.