A Taxonomy of Digital Business Models with a Focus on Qur’anic Promotion Entrepreneurship
نویسندگان
1 Assistant professor, Department of Management and Information Technology, Faculty of Management, Kharazmi University, Tehran, Iran
2 Assistant professor, Interdisciplinary Qur’anic Studies Research Institute, Shahid Beheshti University, Tehran, Iran
doi
10.37264/JIQS.V4I1.9چکیده
With the expansion of digital technologies and the increasing use of intelligent platforms and applications, a new space has emerged for promoting Qur’anic concepts. In this context, Qur’anic digital businesses can simultaneously pursue cultural, social, and economic objectives. The present study aims to develop a taxonomy of digital business models focusing on the promotion of the Qur’an with a global and intergenerational perspective. To this end, successful local examples such as Habl al-Matin and Tanin Vahy, as well as international applications available on Google Play and the App Store, including Quran Companion, Muslim Pro, Ayat, and Learn Quran Tajwid, were analyzed. This analysis was conducted based on business model dimensions, including value proposition, target customer, sales channel, and value capture. Subsequently, a conceptual framework comprising several main categories of these models is proposed. This taxonomy can serve as a foundation for the design, evaluation, and targeted support of Qur’anic digital businesses (QDB) with a social orientation, benefiting researchers, cultural policymakers, and religious entrepreneurs.
