Designing an Entrepreneurial Marketing Model with Emphasis on Corporate Social Responsibility (CSR)
نویسندگان
1 Dept. of Educational Science, Savadkooh branch, Islamic Azad University, Savadkooh, Iran
2 Ph.D. Student, Dept. of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
3 Dept. of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
4 Dept. of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
doi
10.52547/ijethics.4.2.50چکیده
Background: The purpose of this article is to explain how and what is the emerging concept of entrepreneurial marketing through innovative research and effective convergence between marketing and entrepreneurship, and to explain the way of organizing marketing activities in the Iranian banking industry by proposing a logical framework and in this ...
