Ethical and Social Value Creation of Positive Marketing for the Company, Customer and Community

نویسندگان
Mahbod, Keyvan ID 1
Nikoomaram, Hashem ID 2
Hamdi, Karim ID 3

1 Ph.D. Student in Marketing Management, Islamic Azad University, North Tehran Branch, Tehran, Iran

2 Dept. of Marketing Management, Islamic Azad University, Science and Research Branch, Tehran, Tehran, Ira

3 Dept. of Marketing Management, Islamic Azad University, Science and Research Branch, Tehran, Tehran, Ira

doi
10.52547/ijethics.4.2.55
چکیده

Background: Today, due to the importance that organizations attach to physical and mental health and cleanliness of the consumer environment, concepts such as ethical marketing, green marketing, environmental and social marketing to implement corporate social responsibility entered the marketing literature that all point to some kind of positive marketing. Positive ...

کلیدواژه‌ها
Positive Marketing, Value creation, Responsibility, Ethics