Designing a Branding Model for a TV Talk Show with an Emphasis on Ethical & Social Factors

نویسندگان
Mohammadi, Amir ID 1
Mazidi Sharifabadi, Ali Mohammad ID 2
Soltanifar, Mohammad ID 3

1 Ph.D. Student in Communication Sciences, Maybod Branch, Islamic Azad University, Maybod, Iran.

2 Dept. of Communication Sciences, Maybod Branch, Islamic Azad University, Maybod, Iran

3 Dept. of Communication Sciences, Tehran Science & Research Branch, Islamic Azad University, Tehran, Iran

doi
10.52547/ijethics.4.1.60
چکیده

Background: Today, the influence of the media on the moral relations of individuals at the interpersonal and social level is an important part of the field of social sciences. The structure of TV talk shows is one of the most influential programs in the lifestyle and behavior of the audience. ...

کلیدواژه‌ها
Ethics, Social relationships, Branding, TV talk shows