The Model of Ethical Variables Affecting Branding

نویسندگان
Esfidani, Mohammad Rahim ID 1
Velady, Behzad ID 2
Hasangholipor Yasori, Tahmores ID 3

1 Department of Business Administration, Faculty of Management, University of Tehran, Tehran, Iran

2 Ph.D. Student of business administration, Aras International Campus, Tehran University, Tehran, Iran

3 Department of Business Administration, Faculty of Management, University of Tehran, Tehran, Iran

doi
10.22034/ijethics.5.2.51
چکیده

Introduction: The concept of ethical branding comes from the intersection of business ethics and brand management. An ethical brand is a brand that prevents harm to others. The purpose of this research is to provide a model of ethical variables influencing branding. Material and Methods: The current research is qualitative and among ...

کلیدواژه‌ها
Ethics, Branding, Business