Mapping Customers’ Mind Value to Avoid Pseudo Needs in Consuming Drinks during Flight based on Ethical Marketing Approach
نویسندگان
1 Ph.D. Student of Business Management, Islamic Azad University, South Tehran Branch, Tehran, Iran
2 Dept. of Business Management, Islamic Azad University, South Tehran Branch, Tehran, Iran
3 Dept. of Business Management, Islamic Azad University, South Tehran Branch, Tehran, Iran
doi
10.52547/ijethics.2.4.38چکیده
Background: One of the important aspects of ethical marketing is avoiding making or reinforcing pseudo need in customers. Therefore, marketing studies may use methods which identify customers’ fundamental mind values in consuming commodity and services to provide products without stimulating, harmful and extra effects which satisfy customers. Therefore, the current ...
