Brand Ethical Personality Model in Iran's Consumer Products Market

نویسندگان
Afjei, Seyyed Ali Akbar ID 1
Amiri, Maghsoud ID 2
Kari, Mehrzad ID 3
Mohammadian, Mahmoud ID 4

1 Department of Business Management, Faculty of Management, Allameh Tabatabai University, Tehran, Iran

2 Department of Industrial Management, Faculty of Management, Allameh Tabatabai University, Tehran, Iran

3 Ph.D. Student of Business Administration, Faculty of Management, Allameh Tabatabai University, Tehran, Iran

4 Department of Business Management, Faculty of Management, Allameh Tabatabai University, Tehran, Iran

doi
10.52547/ijethics.4.4.2
چکیده

Introduction: What is referred to as a trade name is something far more than a name. Some psychological research on ethics suggests that information about specific ethical characteristics of brands can be considered as the ethical "character" of the brand. The present study tries to draw the model of ethical personality of ...

کلیدواژه‌ها
Ethical personality, Brand, Consumer goods