Constructing the Impact of Social Commerce on Customers' Electronic Loyalty with an Emphasis on the Ethical Values of the Organization
نویسندگان
1 Dept. of Business Management, Kish International Branch, Islamic Azad University, Kish Island, Iran
2 Dept. of Management, Faculty of Humanities and Social Sciences, University of Kurdistan, Iran.
3 Dept. of Business Management, South Tehran Branch, Islamic Azad University, Iran
doi
10.52547/ijethics.4.4.4چکیده
Introduction: Considering that it is necessary to pay attention to ethical values in marketing and also limited research has been done in this field in our country. The present research aims to study the impact of social commerce on the electronic loyalty of customers with an emphasis on ethical values ...
