The Effect of Intentions on Ethical Purchasing Behavior in Islam: The Moderating Role of Subjective Knowledge and Perceived Reliability
نویسندگان
1 Department of Business Management, Payame Noor University, Iran
doi
10.52547/ijethics.3.1.33چکیده
Background: The present study aims to reveal the important role of subjective knowledge and perceived reliability for information in transforming purchasing intentions into a practical purchase in the consumer marketing literature and suggests that improving consumer knowledge and trust in corporate claims (based on On ethics), with the disclosure and public ...
