Designing a Normal Model of Ethical Marketing in the Hotel Industry

نویسندگان
Taghvai, Reza ID 1
Ghobadi Lamoki, Tohfeh ID 2
Beigpour Tanha, Maryam ID 3
Namamian, Farshid ID 4

1 Dept. of Public Management, Toyserkan Branch, Islamic Azad University, Hamedan, Iran

2 Dept. of Business Management, Hamedan Branch, Islamic Azad University, Hamedan, Iran

3 Dept. of Business Management, Hamedan Branch, Islamic Azad University, Hamedan, Iran

4 Dept. of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran

doi
چکیده

Background: The present study was conducted with the aim of designing a model of normal ethical marketing in the hotel industry. Method: This research is qualitative in terms of purpose, exploratory in terms of approach, and qualitative in terms of data analysis. The statistical population was a group of hotel industry experts ...

کلیدواژه‌ها
Hotel industry, Marketing, Ethics, Norm