Designing an Ethical Targeted Marketing Model by Identifying Factors Affecting Customer Clustering

نویسندگان
Hosseinzadeh, Ali ID 1
Pooya, Alireza ID 2
Barati Teimouri, Hossein ID 3
Gharibi, Jalil ID 4

1 Dept. of Management, Torbat-e -Heydarie Branch, Islamic Azad University, Torbat-e -Heydarie, Iran

2 Dept. of Management, Torbat-e -Heydarie Branch, Islamic Azad University, Torbat-e -Heydarie, Iran

3 Dept. of Management, Torbat-e -Heydarie Branch, Islamic Azad University, Torbat-e -Heydarie, Iran

4 Dept. of Management, Torbat-e -Heydarie Branch, Islamic Azad University, Torbat-e -Heydarie, Iran

doi
10.52547/ijethics.3.3.61
چکیده

Background: The purpose of this study is to investigate the role of customer clustering in the design of an ethical and targeted marketing model in Internet of Things (IOT) Technology Services Companies. Method: The research method is applied, exploratory and mixed (qualitative-quantitative). Qualitative section: 15 people of sales and marketing ...

کلیدواژه‌ها
Ethical targeted marketing, Entropy, VIKOR, Customer clustering, Internet of things