Designing a Strategy Mixed Ethical Marketing in a Children's Book Based on the Parents' Purchase Intention
نویسندگان
1 Dept. of Management, Faculty of Literature and Humanities, Kerman Branch, Islamic Azad University, Kerman, Iran
doi
10.52547/ijethics.3.3.36چکیده
Background: Ethical marketing strategy based on position analysis, identifies market opportunities and by defining different market segments and identifying the strengths and weaknesses of the organization, enables competition conditions. Designing a marketing strategy is one of the most important tasks of business planning for publishing companies. This study provides a model for ...
