Ethical Dimensions of Reducing Brand Hatred: A DEMATEL Approach in the Iranian Home Appliance Industry
نویسندگان
1 Ph.D. Student of Business Management, Department of Management, Yasuj Branch, Islamic Azad University, Yasuj, Iran
2 Department of Business Management, Faculty of Management and Economics, University of Lorestan, Lorestan, Iran
3 Department of Management, Yasuj Branch, Islamic Azad University, Yasuj, Iran
doi
10.22034/ijethics.407.1چکیده
Introduction: Brand hatred, as an intense form of negative consumer emotion, poses serious ethical and managerial challenges for companies. Beyond economic consequences, brand hatred often arises from unmet ethical responsibilities, such as failure in fairness, transparency, social responsibility, and environmental considerations. Addressing these issues is crucial to fostering trust and ...
