The Role of Factors Influencing Organizational Purchasing Behavior with Emphasis on Ethical Components
نویسندگان
1 PhD student in Business Management, Islamic Azad University, Yasouj Branch, Yasouj, Iran
2 Business Management Marketing Orientation, Islamic Azad University, Yasouj Branch, Yasouj, Iran
3 Business Management Marketing Orientation, Islamic Azad University, Yasouj Branch, Yasouj, Iran
doi
10.52547/ijethics.4.3.43چکیده
Background: Identifying the factors affecting buying behavior has always been one of the important priorities of marketers, because in order to create a sustainable competitive advantage, identifying buyers and their behavior and factors affecting their decision-making is essential and increases sales. Therefore, the present study has been conducted with the aim ...
