Investigation of Ethical Dimensions in Sports Business Advertisement
نویسندگان
1 Ph.D. student of sport management, Department of Sport Management and Motor Behavior, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran
2 Department of Sport Management and Motor Behavior, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran
3 Department of Sport Management and Motor Behavior, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran
doi
10.22034/ijethics.7.3.55چکیده
Introduction: Adhering to advertising ethics can positively affect repeat purchases and customer loyalty. The purpose of this research was to investigate the ethical dimensions of sports business advertisements. Material and Methods: The research method is based on the multi-grounded approach in terms of practical purpose and qualitative data. 15 participants ...
