Presenting Model of Ethical Strategies based on Social Media Marketing
نویسندگان
1 Dept. of Business Management, Khorramshahr-Persian Gulf International Branch, Islamic Azad University, Khorramshahr, Iran
2 Dept. of Business Management, Khorramshahr-Persian Gulf International Branch, Islamic Azad University, Khorramshahr, Iran
3 Dept. of Business Management, Rudehen Branch, Islamic Azad University, Rudehen, Iran
doi
10.52547/ijethics.2.3.59چکیده
Background: Companies in a competitive environment are forced to use strategies that bring them more survival. Consumer satisfaction depends on ethical marketing, which deals with ethical principles and marketing practices and regulations. Evaluating ethical tools in marketing strategies is a strategy that increases the profitability and sustainability of companies due to attracting ...
