فهرست نشریات علمی دسترسی آزاد ایران

Introduction: Media literacy is a 21st century approach to education. It provides a framework toaccess, analyze, evaluate, and create messages in a variety of forms ‑ from print to video to theInternet. Also, it builds an understanding of the role of media in society as well as essential skillsof inquiry and self‑expression necessary for citizens of a democracy. The purpose of this researchwas to determine the rate of media literacy among Isfahan University of Medical Sciences’students using Iranian Media Literacy Questionnaire (IMLQ). Materials and Methods: Thisis a survey research in which the data were collected by a researcher‑made questionnaire.Its validity and reliability were confirmed by Library and Information Sciences specialists andChronbach’s alpha (r = 0.89), respectively. Statistical population consisted of all students inIsfahan University of Medical Sciences (7000 cases) and the samples were 364. Samplingmethod was random stratified sampling. Data were analyzed by descriptive (frequencydistribution, mean) and inferential (T‑test, ANOVA, and one‑sample t‑test) statistics throughSPSS16 software. Results: The findings showed that the mean level of media literacy amongIsfahan University of Medical Sciences’ students was 3.20 ± 0.558 (higher than average).The highest mean was skill in avoiding confusion and focus on activates such as watchingtelevision, listening to radio, reading newspaper, and using internet; and the lowest mean wasskill in membership and subscription in useful society networks. The mean of evaluation ofmedia messages dimension was more than others. The lowest mean of dimensions was forselective and purposeful use of media with 2.99 ± 0.761. Comparison between gender, marriedstatus, educational degree, and college type and the rate of media literacy among IsfahanUniversity of Medical Sciences’ students showed no significant difference. Conclusion: Theresults showed that the rate of media literacy among Isfahan University of Medical Sciences’students was higher than average. But students didn’t have enough skill in membership andsubscription in useful society networks and Skill in tracking news about your favorite artistsand musicians. Generally, all students and education practitioners should pay special attentionto factors affecting in improving media literacy as a basic capability in using media.