فهرست نشریات علمی دسترسی آزاد ایران

Background: Today, the challenges of quality improvement and customer focus as well as systemsdevelopment are important and inevitable matters in higher education institutes. There are somehighly competitive challenges among educational institutes, including accountability to social needs,increasing costs of education, diversity in educational methods and centers and their consequentincreasing competition, and the need for adaptation of new information and knowledge to focuson students as the main customers. Hence, the purpose of this study was to determine the rateof costumer focus based on Isfahan University of Medical Sciences students’ viewpoints and tosuggest solutions to improve this rate. Materials and Methods: This was a cross‑sectional studycarried out in 2011. The statistical population included all the students of seven faculties of IsfahanUniversity of Medical Sciences. According to statistical formulae, the sample size consisted of384 subjects. Data collection tools included researcher‑made questionnaire whose reliability wasfound to be 87% by Cronbach’s alpha coefficient. Finally, using the SPSS statistical software andstatistical methods of independent t‑test and one‑way analysis of variance (ANOVA), Likert scalebased data were analyzed. Results: The mean of overall score for customer focus (student‑centered)of Isfahan University of Medical Sciences was 46.54. Finally, there was a relation between themean of overall score for customer focus and gender, educational levels, and students’ faculties.Researcher suggest more investigation between Medical University and others. Conclusion: It isa difference between medical sciences universities and others regarding the customer focus area,since students’ gender must be considered as an effective factor in giving healthcare services quality.In order to improve the customer focus, it is essential to take facilities, field of study, faculties, andsyllabus into consideration.